Context
A last-minute strategic business priority shift required the product team to roll out a new brand identity across the entire product portfolio. This unplanned initiative conflicted with previously committed product work and critical feature timelines. Additional pressure came from the upcoming start of production for next-gen charging stations, which could not be delayed.
Challenge
Apply the new EVBox branding across the full product portfolio with minimal development complexity and resource impact.
My Design Footprint
Design leadership, Visual design strategy, Design system, Illustrations
Outcomes That Matter
- New brand rolled out in record timeDesign proposal created and approved in under 3 weeks. Launched with minimum development overheat
- +40% stronger brand recognitionPost-launch feedback confirmed improved recall
- Maintained white-label supportBranding updates preserved flexibility for partner experiences
- WCAG 2.1 compliantResolved contrast issues to meet accessibility standards
Design process
